Data Brokering Market Will be Changed by Blockchain Solutions
Data is quickly becoming the most valuable asset and product. Corporations like Google and Facebook are making huge profits commanding distribution of users’ information. Neither data providers, nor data requesters (researches, academics, businesses) profit from current situation in the data brokering market. Datareum believes in “fair play” principle and wants to apply sharing economy ideas to data brokerage. Datareum is a decentralized data marketplace. It enables individuals to monetize their data, selling it directly to interested parties. The platform is built on the Ethereum public blockchain, which secures P2P transaction of sensitive information. The project begins with online surveys as a starting point of data aggregation. An alpha version is available.