Waltix is an ecosystem which makes buying and selling tickets to sports/cultural/entertainment events smooth and simple. It’s an innovative solution for the ticketing market, which combines the convenience of mobile application and the security of blockchain. Waltix is easily integrated with ticketing and payment systems through API providing users with varied choices.
White Paper provides an evaluation of product’s value in real life. Existing problems within ticketing industry are identified and solutions are offered. Product’s advantages are clearly listed for each target audience.
There is no business plan in the WP. On the other hand, there is a short explanation of project’s economic model. Financial benefits are expected from transaction commissions and raise in cost of platform’s tokens. This last assumption is based on a simple fact that the global market of e-tickets will grow steadily. There are also descriptions of investments and token emission distribution. The roadmap of the project is rather vague: there are no breakdowns by quarters, only annual projections.
There is no marketing or communication strategy.
Core team consists of 8 people with very strong IT background coming from different fields: management, marketing, legislation etc. Co-founders have a proven record of launching projects from scratch. On the other hand, there are no experts in blockchain and in ticketing industry. The latter is (partly) covered by project’s advisors who offer a missing expertise.
There are no links to LinkedIn profiles of the team.
There is a market research in the WP. Market volume, market characteristics and trends are listed (although there are no sources of information). Competition is analysed, needs and issues of ticketing industry are presented in details. There is also a short note on project’s attractiveness for investors. Overall, the WP gives an impression of quite thorough research made by the team.
Target audience is clearly identified and segmented in three groups: customers (users), event organizers and ticket agents. There is a whole section dedicated to real life problems and difficulties each target segment experiences at the moment and clear-cut solutions from Waltix ecosystem are offered. An ecosystem includes sub-products which aim at specific target segment and serves its needs.
WP lists several competitors who uses blockchain technology. These competitors are mainly from the US and they work in separate fields of ticketing industry: sports, movies etc. Wiltix main competitive advantage, therefore, is in its global approach: the platform covers all aspects of ticketing market.
Waltix platform will serve not only as a ticketing platform but also as a personal assistant.
Waltix easily integrates with any payment and ticket systems and gives users access to buy tickets using convenient mobile applications. After acquisition the ticket can be presented or sold. All transactions are fixed in a blockchain. Ticket publishers are interested in connecting their ticket systems to Waltix, as they are able to control ticket turnover and extract additional profits. Waltix integrates into a growing online ticketing market, valued at $ 25.1 billion at the end of 2016.