Selfllery is a multifunctional social platform that allows users to monetize their video content. Selfllery also acts as a stock photo service which to sell photos via its platform. All transactions are made with product’s own tokens. Blockchain technology will increase transparency and security of transactions in digital photography market.
The White Paper provides solid explanations of product’s value in real life. It identifies existing problems within digital photography market, especially in terms of content monetization. Product’s strengths are assessed as solutions to problems.
There is no mention of product’s weaknesses though.
There is no business plan per se, but there are descriptions of project’s economic and business models. The White Paper explains how the project will make profit via targeted advertising and fees for services. There is also a detailed presentation of token generating event and distribution of funds.
According to project’s roadmap, a large-scale marketing campaign will be launched in Q2 2018. But there is no description of the campaign itself in the White Paper. Product is presented in a very detailed way though.
Team consists of 14 specialists with solid expertises in various fields. There are professionals in photography, ICO, media & PR, marketing and development. The board of advisors has great mix of experts from different countries and with different expertises supporting already strong core team. All members’ biographies have links to social media profiles.
The White Paper has thorough marketing research of the digital photography industry and monetization problems and limitations it has. There are stats and graphs from Mylio and Cmosurvey reports, supported by data from Alexa and Statista.
Existing problems are identified and explained and main competitors are listed. Product's potential for the market is well explained and is based on research and vast experiences of the team.
Despite a solid marketing research of an industry, target audience is identified rather vaguely. According to the White Paper, the product targets “all people” who upload photos from their smartphones.
There are already services which use tokens to monetize photo content and these services are listed in the White Paper. Limitations of competitors are explained and advantages of the Selfllery ecosystem are provided.