MyDFS is a fantasy sports platform which connects sports fans (players) around the world. It’s transparent, quick and easy-to-use. The product has high value in real life world, which is backed by market and industry assessment. Fantasy sports is a significant part of booming e-Sports and entertainment market; it grew 5 times in one decade. The industry has several serious difficulties, that’s why a product offering solutions is valuable.
The White Paper includes a business plan with financial projections for the next 5 years. These projections are based on analysis and are linked to existing key metrics within the industry: user count and per-sport revenue among others. The are two 5-years financial developments scenarios presented. The White Paper also offers monetization model and detailed description of tokens circulation.
Project’s Marketing Mix follows a classic 4P pattern.
Product: offers solutions to real-life challenges, satisfies needs of users.
Price: it is free to use; monetization model is described in detail, addressing the question of project’s profitability and interest for investors.
Place: the product has international accessibility and vast market coverage.
Promotion: marketing communication is well-thought; marketing plan is presented in the White Paper and is well structured.
Project roadmap is very detailed and has monthly activities. There are no general promises of becoming “number 1 in the world”, instead there are very realistic and definite actions.
Founders have practical experience in fantasy sports industry: they developed and launched a number of fantasy sports products. The core team consists of 6 people who have expertises in tech (developers and big data specialists) and marketing communication (offline and online). All biographies have either LinkedIn or GitHub links. Board of advisors includes 4 professionals at the moment (with financial, entrepreneurial and investing experiences); the number of advisors will grow according to the White Paper.
The overall presentation of Marketing Research, Competitor Analysis and Marketing Mix is of high quality, showing that the team has a clear vision of the market. The White Paper and project’s website are filled with data, graphs and information on the state of e-Sports and fantasy sports industry. This data is coming from highly reliable source like Ipsos, FSTA and Quartz.
Challenges within industry are clearly identified and explained in details (supported by research). Market potential of the product is based on its relevance to the market.
Target audience is easily identified due to the thorough marketing research and industry experience of the team. The product targets players and their potential investors. Players, in their turn, are divided into sub-segments: regular players and professional players. MyDFS addresses the needs of all parties involved.
Competitor Analysis is well conducted resulting in listing of 4 competitors in the market. Short description of each competitor is provided along with explanation why MyDFS has an advantage.
The White paper is very detailed and well constructed. It has thorough analysis of the market, very deep explanation of product’s functioning and features. The information is presented in visually pleasant way, making it easy to grasp big chunks of data and analytics.
Company has “traditional” set of social media profiles, but GitHub and Bitcointalk/Redddit are not among them.