Expert Coin

Inpactor ICO

Blockchain-based Corporate Social Responsibility for a generation of purpose beyond profit
4.6
Total score
Category:business-servicescharitymediaplatform

Detailed evaluation of the project

5
Product
4
Business Plan
4
Marketing Strategy
5
Team
5
The Vision
of the Market
5
Understanding of the Target Audience
4
Competitive Advantage
Basic expert assessment of the project Inpactor ICO

Product

Inpactor is a one-stop online platform that caters to all stakeholders and needs for social impact projects within CSR. It’s the world’s first CSR platform which connects brands, causes and volunteers, allowing them to create and implement humanitarian projects, and also to earn incentives for their effort and performance. Inpactor is a product of Incitement, the next-generation social business founded in 2011. Inpactor uses Incitement’s business model in digital form, it’s free and accessible to everyone. The platform is currently under development and is scheduled to launch mid-June, 2018. There are numerous features, among which vetting of projects, project creation and management, volunteer recruitment, branding and grants.

Business Plan

There are two main revenue streams: on-platform advertising and premium subscriptions. Inpactor has two types of tokens: CSRi and CSRm. CSRi is created when funds are received from brands in fiat, and it is destroyed when returned to the platform in exchange for fiat. The sole purpose of this token is to facilitate transparency, reliability and accuracy in the ecosystem. CSRm is a “work” token which allows for the creation of a governance system, ROI measurements of CSR activities, added platform benefits and features for token holders. This token is tradable. The company plans to launch its own blockchain in Q1 2020. It will have similar features as CSRm, but will be self-sustainable and allow more advanced options like staking pools and the DGF (Distributed Governance Framework).  

Marketing Strategy

The Inpactor utilizes Incitement’s social media platforms, which have relatively low numbers of followers. There is no marketing plan in the WP, but it is stated that 30% of proceeds will be reserved for business development. This includes marketing, branding, advertising, partnerships, social media and outreach towards potential users of the platform.

Inpactor will also benefits from Incitements customers’ portfolio which includes the likes of Pepsico, L’Oreal, FedEx, Nestle and others. There are also communities of Incitement ambassadors around the world and events, organized by the company.

Team

Co-founders of Inpactor has experience in entrepreneurship, humanitarian work and programming. There are also members with marketing, legal, tech and blockchain backgrounds.  Advisory board includes experts in CSR, corporate governance, marketing, security, finance and investment management, NGOs and humanitarian work.

The Vision of the Market

The project targets CSR market and all its stakeholders. The market research is conducted in the following way: stats and an overview are firstly presented, followed by descriptions of real-life problems of each stakeholder and industry in whole. For example, brands are facing problems with mismanagement of funds, returns on projects, lack of CSR initiatives marketing etc. Volunteers have to cope with poor management, lack of information and communication, lack of flexibility on volunteering requirements. Industry has issues with transparency, reliability and measuring the ROI on CSR among other things.       

Understanding of the Target Audience

An extensive market research resulted in detailed presentation of CSR stakeholders, who are target audience of Inpactor platform: brands (businesses), causes (projects and humanitarian organizations), volunteers; there are also government agencies and other beneficiaries.

Competitive Advantage

The current industry does not provide a “one-stop shop” for humanitarian work. There are players who aim to solve issues of one stakeholder or address one problem of the industry. The main competitor advantage of Inpactor is in its attempt to address the system as a whole and to cover the needs of all stakeholders involved.

Summary

Strengths: Inpactor will benefit from Incitement’s current network of 4,500 brands, 6,000 causes and 39,000 volunteers - this networking database will be available to Inpactor upon its launch. Very strong team, which includes international ambassadors and communities. Deep knowledge of CSR market and humanitarian sector. The platform will be ready to launch in June 2018.

Weaknesses: no financial plan/projections, no marketing plan, no competitor analysis; no own social media channels (the project utilizes the ones of Incitement).

Description of the project Inpactor ICO

As a trusted government partner of the Ministry of Finance of Malaysia, Incitement has received numerous awards, such as Forbes 30 Under 30, Top 100 Real Leaders, Social Progress Awards, UN Habitat Award, Zyed Energy Prize, and many more. Inpactor is an initiative of Incitement, a social business with seven years of industry experience implementing CSR projects across the globe for some of the world's largest brands (Pepsico, L'Oreal, CIMB, FedEx, BP, SWIFT, and many more). Inpactor is the world’s first portal for the Corporate Social Responsibility sector - connecting Brands to Causes to Volunteers, allowing them to easily create and implement social projects. Inpactor aims to enable corporations and Brands to use CSR as a foundation to grow their business upon, while at the same time creating reliable, transparent, and measurable social impact.

Inpactor is a platform for the next-generation of Corporate Social Responsibility powered by the blockchain addressing 5 key issues in the industry: financial transparency, reliability and accountability, impact reporting, ROI on social impact, governance. Inpactor is a platform built by Incitement, a trusted partner of the Ministry of Finance of Malaysia and proud partner of of some of the world's biggest brands (Pepsico, L'Oreal, FedEx, SWIFT, BP, CIMB, and many more).
"CSR stands for Corporate Social Responsibility. It is a business approach that contributes to sustainable development, by delivering economic, social, and environmental benefits for all stakeholders.

Over the past years, the concept of CSR has gained immense popularity amongst Brands. And for good reason.

Cone Research found that 80% of consumers are likely to switch Brands, similar in price and quality, to one that supports a cause. And research by Nielsen shows us that 66% of Millennials are willing to pay more for products and services that come from Brands that are committed to positive social and environmental impact. That’s up from 55% in 2014, and 50% in 2013.

Whereas over the past decades the nonprofit sector has been suffering from a lack of trust due to a severe lack of transparency, poor incentives, and overall unreliable behaviour, interest from Brands in solving social issues has been on the rise, because they see the positive impact it can have on their business. CSR has become an excellent business opportunity for Brands, and for the first time, creating social impact doesn’t have to be solely not-for-profit.

We believe this is good news, because Brands have the resources, the talent, and the infrastructure to play a significant complementary role to the humanitarian sector. And with a reported increase of people in need of aid, but a decrease in available funding, the corporate sector can play a vital role in achieving those Sustainable Development Goals by 2030.

But there is one big, hairy challenge...

How do we make sure that as many Brands as possible are enabled to use CSR as a foundation to grow their business upon, while at the same time ensuring that the impact they create is measurable, impactful, sustainable, and innovative?

Meet Inpactor. A platform for the next generation of Corporate Social Responsibility.

Inpactor brings Brands, Causes, and Volunteers together on a social media platform equipped with features and technologies to raise funds, volunteer, manage social projects, measure and report impact, and much more.

Brands can browse and filter through Causes that are in line with their mission, easily enrol staff to create meaningful employee engagement programmes, and publish completed Projects on their unique Brand Channel to share their social impact with the world.

Causes can publish Projects, recruit Volunteers, attract funds by creating incentives to reward Brands for their contribution, collaborate on the implementation of the Project using project management tools, and easily produce impact reports.

Volunteers can browse through Brands, Causes, and Projects, apply to be a Volunteer, expand their skills, and showcase their experience through an online profile.

And, as the cherry on top, Inpactor will be underpinned with blockchain technology, and powered by CSR Tokens. Using Distributed Ledger Technology and Smart Contracts, Brands, Causes, and Volunteers can collaborate on creating social impact in a reliable, transparent, and measurable way.

We envision a world in which every business acts on a social mission. And we invite everyone to help shape a generation of purpose beyond profit with us.".

Comments

To write comments you must be logged in.