DateCoin ICO

Product

DateCoin is the intelligent dating service for the fastest successful match. The app uses blockchain, neural networks and intelligent algorithms to address existing problems of online dating market: security, profiles verification and hidden fees. The app will have premium services, which can be purchased for tokens.

The MVP of an app is available for download on Apple Store and Google Play.

Business Plan

All components of business plan are presented in the White Paper, including extensive financial projections, business model, market research and competitor analysis. The White Paper has lots of data, graphs and stats. The description of project and its functionality is extensive and yet easy-to-follow. The roadmap is very detailed and has good number of milestones. The usage of tokens is explained together with tokens distribution and funds allocation. The business model is based on the success of team’s previous dating app.

DateCoin app will be launched by the end of 2018.

Marketing Strategy

Team’s previous dating app has 700k+ users. This is the base for DateCoin. The white Paper includes explanations on positioning, target audience, advertising and marketing tools. The team is very active on all social media platforms.

Team

The team has an extensive experience in developing IT projects, applying intelligent systems and UX-designs as well as product positioning and sales. There are also digital marketing, project development, AI and big data specialists. The advisors are numerous and have an international backgrounds. They complement an already strong team with expertise in law, data privacy and security, finance, ICOs consulting, marketing and fundraising. There is also an artificial neural networks developer.

The Vision of the Market

The team conducted market research and its results are presented in the White Paper. These results are also supported by data from varied sources. New research will be conducted at a later stages before the app will enter foreign markets. This may result in launching additional niche apps to address preferences of local audiences. The team has clear understanding of current problems within an industry.

Understanding the Target Audience

An in-depth market research resulted in clear-cut profiles of target market (not only qualitative, by quantitative one with 5-years projections of audience growth). The app targets successful business men aged 25-50. At the first stage, the app will be focused on Europe with further plans of penetrating international markets.

Competitive Advantage

The White Paper has extensive analysis of existing dating apps and explanations of DateCoin’ advantages. There are comparison tables, graphs and data to support team’s findings.

Summary

Strengths: experienced team and very strong advisors. The previous app of the team has already 700k+ of users who will be transferred to a new app. Thoroughly written White Paper and very detailed business plan. The project has very strong press coverage.

Weaknesses: taking into account the saturation of dating apps market, marketing strategy should be stronger and social media number of followers should be higher.

DateCoin is a dating service unique for its services and options. It uses block chain technologies and it also uses intelligent algorithms and neural networks, which are based on the model of working business. The founders and the working team of this platform is aimed to create and organize intelligent dating by using the cutting-edge technologies.

The platform wants to make dates between the individuals who have at least the same interests. For this aim, the platform uses the contact history and the preferences of the users. By thus method the platform will not provide a useless chatting between the users, but will build a serious relationship.

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