Expert Coin

Analysis of ICO Stylocoin

23.05.2018

Product

Stylocoin is a standard payment blockchain-based solution for online shopping industry. The solution includes payment agreement and web shopping platform. There are following features:

  • Online shopping
  • In-store shopping using store specific promo codes
  • Paying bills
  • Absence of maximum purchase limit
  • Global availability.

The website and mobile app launch is planned for Q1 2019.

Business Plan

The business model of Stylocoin is based on partnerships with trusted online shopping platforms.

Coin holders become eligible for discounts - the more coins are purchased, the bigger discounts are getting. Stylocoin tokens also provide access to markdowns on Stylocoin online store. Further plan is to establish partnerships with leading online shopping platforms and to provide Stylocoin holders with discounts to shop there.

The blockchain technology is used to build a decentralized, secure and stable framework for Stylocoin ecosystem.                   

Marketing Strategy

There is no marketing plan in the WP. Marketing will get 35% of funds raised.  There is a referral program. Social media accounts were recently created.

Team

Team members are most tech professionals with no business and entrepreneurship backgrounds. There are 3 advisors (one of them doesn’t have a profile) with expertises ICO consulting and FinTech.

The Vision of the Market

There is an understanding of online shopping well-known issues, but there is no market research in the WP. The industry is mature and very saturated, the competition is tense, therefore the team needs to conduct a proper research, according to analysts from Expert-Coin Rating.

Understanding of the Target Audience

There is no target audience segmentation. An initial geo segmentation could be done to specify geo priorities of project’s launch.

Competitive Advantage

There is no competitor analysis in the WP. Online shopping industry is dominated by big players like Amazon, eBay, Alibaba and others. An extensive competitor analysis is required to identify possible weaknesses of established shopping platforms and alternative solutions that Stylocoin web shop can offer. Online payment industry is also vary mature and has giants like PayPal dictating the rules. Again, Stylocoin team need to have clear understanding of their project advantages and positioning to be able to compete with established solutions.

Summary

The success of this project is greatly depend on partnerships with trusted online shopping platforms. As of now, there are no clear reasons and benefits for leading players of the market to build relationships with Stylocoin.

Weaknesses: The WP is written in a very poor English, which makes most of it unclear and confusing; moreover, it makes the team look unprofessional. There are no financial projections, marketing plan and competitor analysis. Monetization model is also missing. The team doesn’t have experience in online shopping, legal, finance and marketing fields; there are three advisors, one of them doesn’t have a profile. The project aims to become a global player, yet there are no team members with international backgrounds. The closing date of ICO is not announced.