Expert Coin

Analysis of ICO Safinus

07.05.2018

Product

Safinus platform directly connects investors and portfolio managers. The platform includes:

  • Portfolio creation - investors and funds could easily create cryptocurrency and ICO, while even inexperienced investors can join the portfolio in few clicks
  • Portfolio rating - created automatically via blockchain technology
  • Personalized crypto asset management
  • Voting system for upcoming ICOs and cryptocurrencies - only verified projects will be added to the platform
  • Simultaneous trading on multiple exchanges - guarantees asset liquidity in portfolios
  • Automatization tools for cryptocurrencies trade strategies and portfolio management.    

MVP will be released end of May, 2018.

Business Plan

Safinus will issue its own token - SAF. It’s a utility token, which will be utilised on the platform by portfolio managers. Token owners won’t get dividends and won’t participate in company’s management; therefore, the token is not a security one. Portfolio managers will need tokens to pay fees and commissions. Pre-sale stage was successfully completed in Q1 2018.

Portfolio creator’s earnings are based on commission they established for each individual portfolio. Investors gain from portfolio valuation based on their initial investment.

The Safinus platform will be integrated with cryptocurrency exchanges via its API. This will allow simultaneous trading on multiple crypto exchanges through one interface.     

Marketing Strategy

There is no marketing plan in the WP. Roadmap states that marketing campaign will be launched in August. 35% of tokensale funds will be disturbed to international marketing campaigns. The team is active on social media platforms and number of followers are rather high. They also participate in relevant events.  There is an ongoing bounty campaign.

Team

Team members have professional experiences in entrepreneurship, IT, marketing, crypto funds, development, product management, business analytics. Advisors add expertise in trading, crypto market, finance, marketing, sales, blockchain.   

The Vision of the Market

The project targets booming cryptocurrency market. Even though the market is growing, current limitations can negatively influence the dynamics. The development of trusted crypto asset management is slow, experienced private investors operate using their personal assets, while cryptofunds find it difficult to broaden their circles of investors. It’s also extremely difficult for inexperienced/starting up investors to enter the market. Which makes them ignore investing in crypto assets or invest only in base currencies like BTC and ETH.

Understanding of the Target Audience

Target audience is segmented into three groups: new investors, experienced private investors and cryptofunds. Real-life problems of each group are listed and solutions are offered.

Competitive Advantage

The WP has competitor analysis between 4 platforms and Safinus. Comparison criterias are the following:

  • Range of portfolio managers
  • Portfolio rating
  • KYC/AML
  • Individual trusted management
  • Inbuilt trading algorithms
  • Voting system
  • Dealing with increasing managed capital
  • Absence of artificial tokenization of funds/portfolios.

Safinus competitive advantages include: unique portfolio joining mechanism for new entrants, voting system to fight scams, elimination of geo borders, simultaneous trading on multiple exchanges via one interface.

Summary

Strengths: Pre-sale successfully completed in Q1 2018. Clear vision of the market and understanding of target audience’ issues, addressing real-life problems. The platform has clear structure and is not loaded with numerous complicated features.

Weaknesses: there are no financial plan/projections, no marketing plan. Team needs members with international backgrounds, none of project founders has experience in ICO consulting or trading. Advisors with consulting and ICO expertise are needed, according to analysts from expert-coin rating.