Analysis of ICO LIGHTNING CRYPTO
Lightning Crypto is a trading platform with large variety of buying and selling tools, trading bots and arbitrage. Customers may exchange, buy, sell and play on the rates fluctuations. The matching engine is capable of sustaining 1,400,000 orders per second, making the platform one of the fastest exchanges in the market. Features include:
- Spot trading
- Margin trading
- Anonymous instant exchange
- Decentralized (on-chain) exchange etc.
The platform will be launched in October 2018, according to the website. The launch will happen even if ICO target won’t be reached.
The internal token will be issued, there will be a strict limit of 100MM LNC (Lightning Crypto) tokens created. LNC will be used to pay all fees within the platform (exchange, withdraw, listing etc). This will generate revenue streams for the company.
The WP doesn’t have marketing plan. It is said that 50% of funds raised will be used for branding, marketing and advertising activities. The project doesn’t have social media channels.
The team is not presented in the WP and on the website. It is stated that the team is led by Thomas Lee and includes experienced professionals from Wall Street and crypto finance. The team is multilingual and has international working experience. Some team members operated a number of exchanges and accumulated a large network of partners within the industry.
The Vision of the Market
There is no market research in the WP. Current problems of current crypto exchanges are listed and include: poor technical solutions, insecurity, poor market liquidity, poor customer service.
Understanding of the Target Audience
There is no audience segmentation in the WP. Professional trades and newcomers of the market are most obvious target groups.
There is no competitor analysis in the WP. Crypto exchange market is very competitive and there are big players like Kraken, Bitfinex and Coinbase GDAX to name just a few.
Weaknesses: the WP is 9-pages long, there is no team members information, no financial plan/projections, no marketing plan and no competitor analysis. Initial ICO should have started on April 2018 according to the WP, now the start is scheduled on July 1st. There are no social media channels of the project. 50% of funds raised will be transferred to marketing activities - that’s a very high percentage.