Analysis of ICO Global Spy
Global Spy is a blockchain-based professional research service that provides users with analysis of cryptocurrency market.
Global Spy offers investors professional research on any business, cryptocurrency or assets all over the world. The platform also combines expert research with an earning opportunity for the clients. Global Spy performs the necessary background checks and business analysis to ascertain whether a startup is worth investing. The platform will launch different services - paid with Spy tokens only:
- Investigation of an existing company and its team members
- 1+ more detailed and deeper investigation of a company and team who have launched a currency
- Company verification, risk analysis
- Customized investigations tailored to the individual needs of a customer
- Quick Service to obtain an information through the search engine.
Fully functional platform will be available from Q1 2019.
Global Spy has already provided professional investigation services globally, now the company decided to expand into the cryptocurrency market. Platform’s solutions offer accurate, complete and quick data on the chosen currency, ICO, team members and company’s records. The process starts from Quick Service and continues all the way to a large-scale investigations performed by an internal experts. The subject of assessment is not limited to cryptocurrencies. The only payment method accepted within the platform is SPY Token. All costs of investigators will be paid by selling SPY Tokens back to the market so every token will be back in circulation. Global Spy will partner with most of the existing exchanges.
There is no presale or a referral link. Instead, all SPY tokens allocated to the token sale are sold in the ICO.
There is no marketing plan in the WP and on the website. It is stated that 10% of ICO profits will be used for marketing during 2018 (from Q3). Another 10% of profits will be used for marketing activities during 2019, starting with fully functional launch of the platform in Q1.
The team is active on Telegram, Facebook and Twitter; numbers of followers are rather good.
The team members have experience in sales, engineering, R&D, importing & exporting, marketing, there are also area managers (for China/Hong Kong and US/Philippines). Advisors add expertise in blockchain, ICO consulting, crypto market and law.
The Vision of the Market
There is no market research, just a brief explanation of cryptocurrency market problems. These problems are: numerous outright scams and failed ICOs with week business models, lack of regulation in the industry, low investor insights into business analysis, complexity of blockchain technology. The project aims to solve these limitations.
The cryptocurrency market is growing and there are lots of data available to perform a thorough overview of the industry, its major players and parties involved.
Understanding of the Target Audience
Target market segmentation is basic: individuals and businesses, interested in investing into cryptocurrency. No further segmentation is provided.
There is no competitor analysis in the WP. The main advantage of the platform is in the earning opportunity it provides to its users. Whenever an investor wants the same information as was provided to other user, that incestor will get the research and an original user will get 50% of what is paid for it. Therefore, the model of saring-in the profit is introduced.
Strengths: previous experience of team members in professional research services (from 2005).
Weaknesses: no financial plan/projections, no marketing plan, no competitor analysis. The WP is rather short. More details needed on platform functionality and features. ICO started 15.03.2018, but there is no fundraising progress on the website. There are no specialists with financial background in the team. Lack of thorough market research and target audience segmentation.