Expert Coin

Analysis of ICO eHarvestHub

17.04.2018

Product

eHarvestHub is a blockchain-powered marketplace for optimizing supply chains in food delivery. According the Whitepaper, this product can connect directly three members of supply chain: small farmer (13% of food consumer’ price), independent trucker (10% of consumer’ price) and grocery store (15% of consumer’ price). eHarvestHub team believes that 62% of food price is the income of ‘middlemen’ – some kind of persons who controls te supply chains, and the product can cut these expenses off.

eHarvestHub token is planning as internal cryptocurrency for simplifying transactions between marketplace partners avoiding bank fees.

Business Plan

Hardcap – USD 15’000’000

Number of tokens – 125’999’950

Token economics:

  • 60,11% - allocation for private and public sales (ICO, pre-ICO)
  • 15,17% - for employees’ compensation
  • 4,68% - for advisors’ compensation
  • 6,31% - Customer Reward program
  • 3,41% - Marketing
  • 3,37% - Bounty (10% of total tokens purchased by referred person)
  • 7,94% - Reserves

ICO funds are planned to use in these proportions:

  • 30% Operational costs
  • 30% Development
  • 35% Sales & Marketing
  • 5% Legal & Compliance

Whitepaper has no clear business-plan with detailed plans divided by stages, monthly/quarterly/yearly expenses and volume of sales.

Marketing Strategy

Whitepaper contains no clear marketing strategy, just only bounty program available during the public sale with payment 10% reward for referring and referred person.

Team

Alvaro Ramirez - founder. 20+ years in enterprising, creator of RMBS startup for direct connection for homeowners and investors. 7 year of them he developed of eHarvestHub project.

There is no clear information about other team members achievements – only words about positive social impact, passionation, 20+ year experience etc.

The Vision of the Market

Whitepaper contains only common analysis of global food market with giving a part of small farmers in it (60-70%) and a dividing countries in exporting food and importing food. Selection of local food market (which is different than total food market – i.e. fresh meat from local farmers is better and more expensive than frozen meat from Argentina).

Understanding of the Target Audience

Target audience consists from three members of food supply chain – small farmer, truck owner/operator, and grocery store.

Product team gives more information about global food market and import in developed countries/export in developing countries, but no clear solution, how the product can simplify these supply chains, because they have additional part like sea/railway shippers, customs and custom brokers, warehouses. Whitepaper contains no information about these roles.

But for local food market this product can be a good solution.

Competitive Advantage

Whitepaper contains no competitive analysis.

Summary

Project strong sides: long history of project (started at 2011 year), MVP released in 2014, VC funding received in amount of USD 1 million for Marketplace, Transportation platform and Inventory Management System.

Project weak sides: no clear business plan, no marketing strategy, no analysis of real impact of ‘middlemen’ in supply chains.