Expert Coin

Analysis of ICO BIG Foundation



The goal of BIG is to create a system that provides all participants with unconditional basic income and at the same time allows to produce, buy and sell any goods and services within a system.

Business Plan

The BIG Foundation system is based on the theory of unconditional basic income. The issue of BIG tokens is connected with the number of users’ wallets and takes place on a daily basis. Each day the system issues 1 token per wallet. BIG tokens allow any user to buy and sell goods and services. A commission is charged for every transaction thus allowing to maintain the system: commission pays for the work of miners and is also distributed among all users evenly. Both wallets and smart contracts are Ethereum based.

Marketing Strategy

Social media activity is very low; last Facebook post is from December 2017, there is no Twitter account, Telegram account is active. Number of followers is very small.


The team members have experience in entrepreneurship, technology, management and IT. There are no advisors.

The Vision of the Market

There are no market research and competitor analysis. There is rather general description of the unconditional basic income theory, it’s advantages and disadvantages. There is also an explanation on how blockchain technology could address limitations of the theory.

Understanding of the Target Audience

There is no information on company’s website and in the WP.

Competitive Advantage

There is no information on company’s website and in the WP.


It is not clear if the project is an ongoing one. Last posts on Facebook and Bitcointalk are from the end of 2017. There is no final version of the White Paper, only a very short draft on GitHub. There is almost no information on the website.

Weaknesses: no financial plan/projections, no marketing plan, no social media activity, no advisors, no roadmap, most team members don’t have LinkedIn profiles and many other.